{"id":2982,"date":"2025-10-20T10:45:46","date_gmt":"2025-10-20T13:45:46","guid":{"rendered":"https:\/\/www.muyjujuy.com\/?p=2982"},"modified":"2025-10-20T10:45:48","modified_gmt":"2025-10-20T13:45:48","slug":"ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo","status":"publish","type":"post","link":"https:\/\/www.muyjujuy.com\/index.php\/2025\/10\/20\/ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo\/","title":{"rendered":"Ventas de pymes por el D\u00eda de la Madre cayeron 3,5% y marcaron el cuarto retroceso consecutivo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Seg\u00fan un relevamiento de CAME, las compras en comercios minoristas volvieron a disminuir en comparaci\u00f3n con 2024, a pesar de fuertes promociones y planes de financiaci\u00f3n. El ticket promedio fue de $37.124, con una ca\u00edda real del 16,7%.<\/h2>\n\n\n\n<p>Las <strong>ventas minoristas de las pymes<\/strong> durante el D\u00eda de la Madre retrocedieron un <strong>3,5% interanual<\/strong>, inform\u00f3 la <strong>Confederaci\u00f3n Argentina de la Mediana Empresa (CAME)<\/strong>. Con este resultado, la fecha comercial m\u00e1s importante despu\u00e9s de Navidad sum\u00f3 su <strong>cuarto a\u00f1o consecutivo en baja<\/strong>, en un contexto de menor poder adquisitivo de los hogares. El gasto promedio por compra fue de <strong>$37.124<\/strong>, lo que represent\u00f3 un incremento nominal frente a 2024, pero un descenso real del <strong>16,7%<\/strong> al ajustar por inflaci\u00f3n.<\/p>\n\n\n\n<p>El estudio de CAME mostr\u00f3 que el <strong>83,5% de los comercios aplic\u00f3 descuentos y promociones<\/strong>, aunque no lograron revertir la tendencia negativa. Solo el 41,7% de los locales declar\u00f3 ventas en l\u00ednea con lo esperado, mientras que un 35% inform\u00f3 resultados por debajo de lo previsto. Desde la entidad destacaron que el p\u00fablico se inclin\u00f3 por productos de menor valor y que la recuperaci\u00f3n del consumo contin\u00faa siendo limitada incluso en fechas de alta rotaci\u00f3n.<\/p>\n\n\n\n<p>En el an\u00e1lisis por rubros, cinco de los seis sectores relevados registraron ca\u00eddas. <strong>Librer\u00eda<\/strong> mostr\u00f3 la mayor retracci\u00f3n con un 6,3%, seguida por <strong>cosm\u00e9ticos y perfumer\u00eda<\/strong> (-5,6%), <strong>equipos y accesorios de celulares<\/strong> (-3,2%), <strong>indumentaria<\/strong> (-3,3%) y <strong>calzado y marroquiner\u00eda<\/strong> (-1,9%). El \u00fanico que creci\u00f3 fue <strong>electrodom\u00e9sticos y artefactos para el hogar<\/strong>, con un alza del 0,6% gracias a mejores precios y facilidades de pago. Desde CAME advirtieron que el sector enfrenta adem\u00e1s la competencia de plataformas extranjeras con precios muy bajos, lo que agrava la situaci\u00f3n de las pymes locales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/statics.somosjujuy.com.ar\/2022\/09\/crop\/6351842ad4be8__912x912.webp\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan un relevamiento de CAME, las compras en comercios minoristas volvieron a disminuir en comparaci\u00f3n con 2024, a pesar de fuertes promociones y planes de financiaci\u00f3n. El ticket promedio fue de $37.124, con una ca\u00edda real del 16,7%. Las ventas minoristas de las pymes durante el D\u00eda de la Madre retrocedieron un 3,5% interanual, inform\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[863,25],"tags":[],"class_list":{"0":"post-2982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jujuy","8":"category-sociedad"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventas de pymes por el D\u00eda de la Madre cayeron 3,5% y marcaron el cuarto retroceso consecutivo - Muy Jujuy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.muyjujuy.com\/index.php\/2025\/10\/20\/ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventas de pymes por el D\u00eda de la Madre cayeron 3,5% y marcaron el cuarto retroceso consecutivo - Muy Jujuy\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan un relevamiento de CAME, las compras en comercios minoristas volvieron a disminuir en comparaci\u00f3n con 2024, a pesar de fuertes promociones y planes de financiaci\u00f3n. El ticket promedio fue de $37.124, con una ca\u00edda real del 16,7%. Las ventas minoristas de las pymes durante el D\u00eda de la Madre retrocedieron un 3,5% interanual, inform\u00f3 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.muyjujuy.com\/index.php\/2025\/10\/20\/ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo\/\" \/>\n<meta property=\"og:site_name\" content=\"Muy Jujuy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/muyjujuycom\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-20T13:45:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T13:45:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.muyjujuy.com\/wp-content\/uploads\/2025\/10\/jujuy-12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"958\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@muyjujuy\" \/>\n<meta name=\"twitter:site\" content=\"@muyjujuy\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.muyjujuy.com\\\/index.php\\\/2025\\\/10\\\/20\\\/ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.muyjujuy.com\\\/index.php\\\/2025\\\/10\\\/20\\\/ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.muyjujuy.com\\\/#\\\/schema\\\/person\\\/a3b63db1f387ec4149299954904c5bf0\"},\"headline\":\"Ventas de pymes por el D\u00eda de la Madre cayeron 3,5% y marcaron el cuarto retroceso consecutivo\",\"datePublished\":\"2025-10-20T13:45:46+00:00\",\"dateModified\":\"2025-10-20T13:45:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.muyjujuy.com\\\/index.php\\\/2025\\\/10\\\/20\\\/ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo\\\/\"},\"wordCount\":313,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.muyjujuy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.muyjujuy.com\\\/index.php\\\/2025\\\/10\\\/20\\\/ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.muyjujuy.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/jujuy-12.jpg\",\"articleSection\":[\"JUJUY\",\"Sociedad\"],\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.muyjujuy.com\\\/index.php\\\/2025\\\/10\\\/20\\\/ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.muyjujuy.com\\\/index.php\\\/2025\\\/10\\\/20\\\/ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo\\\/\",\"url\":\"https:\\\/\\\/www.muyjujuy.com\\\/index.php\\\/2025\\\/10\\\/20\\\/ventas-de-pymes-por-el-dia-de-la-madre-cayeron-35-y-marcaron-el-cuarto-retroceso-consecutivo\\\/\",\"name\":\"Ventas de pymes por el D\u00eda de la Madre cayeron 3,5% y marcaron el cuarto retroceso consecutivo - 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